Stories
— Sales Director, Formula Automobile A/S
The job as Sales Director for Formula Automobile A/S involves a lot of travelling and many client dinners. A lot of rich food and virtually no exercise was therefore Rune Simoni's daily routine. Neither was good for his stomach or digestion.
"I travel a lot with my job. 120 days a year with about 100 overnight stays. My daily work is very sedentary, and I also have many client dinners with wine and good food. I don't get much exercise. My stomach and digestion were functioning very poorly, so I was recommended to try Body SDS by an acquaintance – and what an eye-opener! For the first time, I felt that someone really understood the body.
"It was, of course, a habit to get used to not consuming as much as I was used to. But with am.pm. POWDER, I can go until lunchtime. I mix am.pm. POWDER in a shake with frozen broccoli and banana before I go to work. The feeling of fullness I get from it makes me very happy.
My job means I travel a lot in Italy, and there I make an am.pm. POWDER shake with sugar-free iced tea. And if there's an event with rich food, I drink am.pm. POWDER as a snack beforehand so I'm not tempted to eat too much because I'm starving.
am.pm. POWDER drink has become my most important "cocktail" that I absolutely cannot do without, and I always have a few extra sachets in my bag for people I meet on my travels."
— Professional football player for the Danish national football team and Crystal Palace
"I started Body SDS treatments at the age of 14 and have been drinking am.pm. POWDER every day since.
Before the product was developed, I bought the individual ingredients myself, but fortunately it's become much easier now that it exists in powder form.
I drink am.pm. POWDER immediately when I wake up in the morning and then I have a regular breakfast afterwards.
As a footballer, am.pm. POWDER works really well for me."
— Professional football player for FC Midtjylland
"I am always fresh and ready for the day after an am.pm. POWDER drink, which I have been using for 2 years now. For me, it works really well in connection with morning training because it doesn't feel heavy in my stomach, like many other things do.
We usually train for 1.5 hours, during which I have good energy and it's nice to play. I also use am.pm. POWDER in connection with training, as it contains a good amount of protein.
I can actually feel it if I don't drink my am.pm. POWDER for a few days."
— Practicing Buddhist and teacher. She has worked with meditation, silence, mental training, and mindfulness for 15 years
"It occupies me daily to focus on both mental and physical health. For the past 12 years, I have received Body SDS treatments once a month, and I have great confidence in the Body SDS philosophy and have had many conversations with my therapist about my work and my body. With a focus on my active and changeable daily life, I was recommended am.pm. POWDER.
I am a vegetarian and eat as healthy as I can. For the past 3 months, I have also been drinking am.pm. POWDER daily.
This is how I do it
I drink am.pm. POWDER with water and add fish oil as a morning drink. The most optimal for me is to have it in the middle of the day and eat a regular breakfast and dinner...
Easy and tasty drink for a busy day
It's an easy drink to deal with, and it has been pleasantly simple to start without having to acquire a lot of things. I've tried all sorts of juices that just don't taste good. But I like the taste of am.pm. POWDER.
I work a lot with top leaders, helping them create well-being, peace of mind, and awareness in a busy everyday life. A daily life that resembles my own, and where no two days are rarely alike. I both teach, hold retreats, and have days that are solely filled with sessions.
Feeling more together
As a practicing Buddhist and teacher, I naturally focus on the mental aspects of daily life, and without being able to fully articulate it, I now feel more together – more solid. Almost as if am.pm. POWDER acts as a cement that holds both the physical and mental together.”
— CEO of Eurogiro A/S + Partner at Cent Cols Challenges – Ultra cycling events with 100 mountain passes in 10 days
The performance level is high when Adam Erritzøe – 48 years old – cycles in the European mountain ranges in Cent Cols Challenges ultra cycling events, where 100 mountain passes are cycled in 10 days, or when he participates in extremely challenging sports events, such as crossing Alaska on a Fat Bike in the world's longest winter ultra-marathon, ITI1000.
A challenge that only the most experienced and robust dare to undertake, and which Adam Erritzøe is the only one in Scandinavia to have completed.
am.pm. POWDER has been part of his routines for the past year, both in everyday life and when he challenges himself.
As a Morning Routine in Everyday Life
“I was introduced to am.pm. POWDER about a year ago and have used it regularly ever since.
I drink it almost every morning, mixed with either water or apple juice, and 9 out of 10 days it's the only thing I have for breakfast. If I'm training hard or cycling long distances, I supplement it with, for example, oatmeal.
It provides a sense of well-being and lightness
am.pm. POWDER has significantly changed my morning habits, and it's usually the only thing I consume until lunch.
Extra Boost for Performance
It works incredibly well for me every day, but also when I'm on trips – for example, in Alaska or at cycling events, where you ride many hours a day and are pressured on recovery.
Here I typically use 2 sachets a day. One to supplement breakfast and one to supplement the "recovery drink" or protein powder that you take right after you stop cycling.
Here, am.pm. POWDER ensures that I get a supplement of proteins, minerals, and vitamins.
It's Incredibly Easy
It's reassuring to know that you're getting important nutrients. You already take that step at home when you wake up. It's also great that it's incredibly easy and quick. I really appreciate that, both in everyday life and when I travel.
A Clear Recommendation
For me, am.pm. POWDER has been a really positive experience – it works very well for me both in my daily life and when I travel and participate in my challenging sports events.
So I would definitely encourage you to try it.”
— DJ, radio host and body enthusiast
"I am one of those who have constantly tried to follow first one, then another diet.
However, in the past couple of years, I have learned to listen more to my body and feel what it calls for. And my body actually tells me everything itself, and when it tells me something, I act on it. I don't sit and wait.
Because when I don't feel healthy, I can't navigate either.
I'm not a big breakfast eater and usually just have something light. I take am.pm. POWDER as a supplement 3-4 times a week, preferably on days when I feel more hungry."
Learned to listen to my body
"In the afternoon, I use am.pm. POWDER as an afternoon snack before picking up my son. That way, I avoid a trip to the bakery and get an energy boost for the rest of the day.
As I said, I've become really good at feeling and understanding when my body needs something. That's why I've become really fond of am.pm. POWDER and the extra kick it gives."
— Former professional cyclist. Cycling Director, Veggerby Sport & Kultur
”I cycle between 2.5 – 5 hours a day and must admit that I was a little skeptical before I started with am.pm. POWDER. But it has positively impacted me.
I love food and may have been a little old-school in my approach to breakfast before cycling. I needed some fuel, and I used to eat a large portion of oatmeal and 3-4 slices of bread with cheese. Very solid and heavy, and I often felt like I had overeaten.
Both my stomach and my mind had to adjust to eating less, and I’ve been surprised by how easy it has been with am.pm. POWDER.
Generally, I eat less now, and I feel lighter.
My ambition with am.pm. POWDER is well-being. We only live once; the better we can feel, the better it is. If you’ve found something that works – there’s no reason to change it.”
— Professional Football Player for Panathinaikos FC
"I have previously suffered quite a bit from muscular problems and have had a tendency to get overloaded. That's why I had a thorough and comprehensive test done in Germany, and there I was made aware that some of the foods I consumed had a negative impact on my body.
Since am.pm. POWDER is free of both gluten and lactose, it fit perfectly with what I was allowed to consume.
I typically drink am.pm. POWDER for breakfast and mix it with a little organic, Greek olive oil. The first few times I didn't think the taste was fantastic, but today I fully enjoy it.
Since I started with am.pm. POWDER and Body SDS a year ago, I have felt much better.
My experience with am.pm. POWDER is super good, and it allows me to focus on my development as a football player."
— Female National Team Player in Tennis
Winner of 11 titles on the World Tennis Tour, 7 Danish championships, and has been ranked 380th in the world.
“I have played professional tennis for many years and have played internationally since I was 14. I was ranked number 2 in Denmark until 2018 and still play at a high level at the age of 28.
My diet is incredibly important to me. It's crucial that all my needs are met, and that everything can come together harmoniously.
Around 2012, I struggled a lot with my weight, and my skin wasn't doing well either. I trained a lot but still weighed a bit too much for an athlete. I was lucky to meet someone who convinced me to try a plant-based diet, and so I made drastic changes; I stopped eating meat and dairy products and became a vegan. I gradually lost the extra pounds without really having to hold back.
Good basic fitness
“Today my body feels very light because I don't eat meat. I maintain a good 'basic fitness' and am.pm. POWDER fits very well into my lifestyle. I drink it every day, either mixing it into various smoothies with oat milk or stirring it into my oatmeal.
Previously, I independently took chlorella and spirulina, which are nutritious supplements, but I no longer need to, as these two nutrients are already present in am.pm. POWDER.
In the big daily puzzle, am.pm. POWDER complements my lifestyle very well. It's about the desire to take care of myself, good habits, and filling my body with good things – it's a positive win-win situation for me.”
— Professional football player for FC Midtjylland
"I drink my am.pm. POWDER drink with ice-cold water on my way to training every morning after having fasted since yesterday's dinner. I then supplement with some oatmeal for a communal breakfast and then train. It is satisfying during training, and I feel full even though I don't have much in my stomach.
I have noticed that I eat less and have not craved sweet things.
As a top athlete, you use various tools to always be 100%, but fine-tuning is also necessary, and here am.pm. POWDER is a great tool – which is now in my toolbox.”
— Professional handball player for Füchse Berlin
”As a father and handball player, I’ve been looking for a product that fits into my busy lifestyle. With two children to get ready in the morning, I often never manage to eat what’s necessary to have energy for a 2.5-hour training session at 9:30 AM.
The first time I tested am.pm. POWDER was during a training test where we started at 8 AM, and I didn't need to eat again until 4 hours later.
am.pm. POWDER feels like the perfect "tool," and I have a really good feeling about the product.”
— Specialist in psychiatry. Owner of Schema Terapi Denmark
"I am 68 years old and typically work from 8 AM to 6 PM. I have clients, teach, and supervise psychologists and psychiatrists throughout the day, all of which requires intense focus.
For many years, I have avoided gluten and lactose and have generally eaten healthily and organically. For the past six months, my morning routine has consisted of an am.pm. POWDER.
Here's how I do it
"I boil a few slices of ginger in a teapot and put it in the fridge overnight so it's ice cold and ready to mix with my am.pm. POWDER every morning.
I am very happy with am.pm. POWDER, which gives me a great start to the day."
— Professional footballer for AGF
"I have been using am.pm. POWDER for 3 years and think it's a great product. It's easy to drink, and because I train so much, vitamins and minerals are important.
When I arrive at the club early, I drink an am.pm. POWDER at 8:30 AM, then train and eat lunch at 12:30 PM. am.pm. POWDER lays a good foundation.
After a tough training session or strength training, I also take an am.pm. POWDER and use it as a kind of protein powder.
am.pm. POWDER makes a difference for me, and I truly believe in the product."
“As a personal trainer, I am very much "on the go" between my clients, and am.pm. POWDER is simply brilliant to have in my bag. I mix a packet with a meal with a bottle of water, and then I feel ready and energized for my clients.”
— 12 years old. Danish Champion in Doubles and National Team Player U12 with debut in 2020
"I drink am.pm. POWDER every day before my tennis training because it gives me a good feeling in my body.
I practice tennis for 2 hours every day after school, and I always need something nutritious before my training. But if I eat a large meal, I feel heavy. In the past, for example, I ate an extreme number of bananas.
Now I don't need to eat that much at all because I have my am.pm. POWDER. When school finishes, I mix my am.pm. POWDER with apple juice and a little water, and then I'm ready for training. I feel light and more ready."
Energy for a whole day
"In relation to my tennis, I have a lot of small goals I want to achieve before I can become a really good tennis player. In addition to my daily tennis training, I therefore also do a lot of physical training.
So, with lots of training and a full school day, my am.pm. POWDER drink is super good. Then I feel I am more ready for the long day."
— Professional football player for FC Midtjylland
"Of course, I care a lot about my health – both physical and mental – and it's extremely important for me to know that I'm giving my body the very best. It gives me peace of mind. I've been drinking am.pm. POWDER for a long time, and it's the perfect balance.
With am.pm. POWDER, I know I'm getting a good start to the day, and I drink it first thing when I wake up. I mix it with water and oil and eat some oatmeal later. If I have two training sessions on the same day, I supplement with another sachet after my afternoon training.
I relax because I know I've consumed something good. I have a mental surplus because I have energy and peace of mind."
— Female athlete, 400 m hurdles
"What's both exciting and practical for me about am.pm. POWDER is that I only need to drink one powder. And it's easy to bring to training, competitions, and on travels.
I drink it in the morning during fasting, and then I have a good lunch later. This way, my digestion works quickly, which is good when I'm about to train.
I do a lot of anaerobic training with intervals for 400 m hurdles and 400 m running. This type of training quickly fatigues the muscles and increases lactate in the legs. The nervous system is also put to the test when the body is pushed to run faster with each interval, so I definitely need good help with recovery.
With am.pm. POWDER, I get more protein in my diet and the help I need to recover. I've stopped using all other protein powders. Now I use am.pm. POWDER as protein powder if I need extra energy.
I can't stop drinking it. I need it at least once a day to be the best version of myself."
— Professional football player for FC Copenhagen
”am.pm. POWDER is a lovely, delicious product. I use it, among other things, as protein powder when I come home from morning training, where I mix it into a smoothie with flaxseed, spirulina, skyr, almond milk, and lots of different berries.
I don't eat as much dinner as I used to, which means I don't feel as heavy in my stomach during the day.
Generally, am.pm. POWDER means joy of life to me, and it is and will remain a part of my daily routine.”
— Professional footballer for the Danish women's national football team and FC Malmö
“During a period when I was injured, I took the time to work on myself and received treatments at Body SDS.
I have always eaten a lot of oatmeal, both for breakfast, but also as a match-meal 3-4 hours before a game. I have had difficulty eating in connection with games and my stomach has reacted in different ways.
I have therefore started using am.pm. POWDER, while also switching from regular milk to oat milk.
In the morning I mix am.pm. POWDER with cold water and 1 tsp. olive oil, and then I have lunch around 11:30 am. It works for me. It tastes healthy – and I like that.
My ambitions with am.pm. POWDER are to go 100% and see how far I can take it. I dream of finding balance in my body.”
— Founder of Shamballa Jewels
“I started taking am.pm. POWDER in connection with an annual meditation retreat last year. In the week leading up to and the week after the retreat, you follow a special diet, and since I am a vegetarian, am.pm. POWDER fit perfectly into the diet for me.
Self-discipline is not my strong suit, but I naturally want to be healthy and fuel my engine with the right kind of energy, and I therefore intend to continue taking am.pm. POWDER in the morning instead of my normal breakfast.
I meditate every morning for twenty minutes, which has made a big change in my mental life. My idea with am.pm. POWDER is to take it after meditation and then do physical exercises.
If I take am.pm. POWDER at 8 AM, I hope that a light bite around 11 AM will keep me going until lunch at 12:30 PM.
I have great faith in the product, and I look forward to achieving my ambitions with am.pm. POWDER.”
— 30 years old and professional heavyweight boxer at Herlev Boxing. Danish and Nordic champion on several occasions
Kem Ljungquist has been boxing for 10 years and is currently a professional heavyweight boxer.
Kem drinks am.pm. POWDER in connection with his daily fasting. For him, it means that he gets a satisfying drink with protein, which at the same time keeps him going.
A good way to break the fast
“I fast every day because my body feels better when I fast, and it performs better.
In this context, am.pm. POWDER has been and continues to be very important to me because it has been a good way to break the fast. I experience a good effect from it and feel that I have more energy. It kick-starts the system. It has a great effect on me.”

