Adam Erritzøe
— CEO of Eurogiro A/S + Partner at Cent Cols Challenges – Ultra cycling events with 100 mountain passes in 10 days
The performance level is high when Adam Erritzøe – 48 years old – cycles in the European mountain ranges in Cent Cols Challenges ultra cycling events, where 100 mountain passes are cycled in 10 days, or when he participates in extremely challenging sports events, such as crossing Alaska on a Fat Bike in the world's longest winter ultra-marathon, ITI1000.
A challenge that only the most experienced and robust dare to undertake, and which Adam Erritzøe is the only one in Scandinavia to have completed.
am.pm. POWDER has been part of his routines for the past year, both in everyday life and when he challenges himself.
As a Morning Routine in Everyday Life
“I was introduced to am.pm. POWDER about a year ago and have used it regularly ever since.
I drink it almost every morning, mixed with either water or apple juice, and 9 out of 10 days it's the only thing I have for breakfast. If I'm training hard or cycling long distances, I supplement it with, for example, oatmeal.
It provides a sense of well-being and lightness
am.pm. POWDER has significantly changed my morning habits, and it's usually the only thing I consume until lunch.
Extra Boost for Performance
It works incredibly well for me every day, but also when I'm on trips – for example, in Alaska or at cycling events, where you ride many hours a day and are pressured on recovery.
Here I typically use 2 sachets a day. One to supplement breakfast and one to supplement the "recovery drink" or protein powder that you take right after you stop cycling.
Here, am.pm. POWDER ensures that I get a supplement of proteins, minerals, and vitamins.
It's Incredibly Easy
It's reassuring to know that you're getting important nutrients. You already take that step at home when you wake up. It's also great that it's incredibly easy and quick. I really appreciate that, both in everyday life and when I travel.
A Clear Recommendation
For me, am.pm. POWDER has been a really positive experience – it works very well for me both in my daily life and when I travel and participate in my challenging sports events.
So I would definitely encourage you to try it.”
